Upthere Diamonds
Upthere Diamonds
A jewelry brand with a compelling product and a visual identity that wasn't telling its story. We changed that from the logo to the feed.
Who They Are
Upthere Diamonds is a fine jewelry brand with a clear ambition: to position itself in the luxury space. Their pieces are designed around a philosophy of personal transcendence the belief that jewelry is not an accessory but an expression of who you are becoming. The challenge was building a visual and editorial identity strong enough to carry that belief.
Where We Started
The brand existed, but its visual presence was working against it. A dark, product-only aesthetic striking in isolation, but cold and disconnected from the human story at the heart of the brand. There was no femininity, no warmth, no editorial voice. The jewelry spoke. The brand didn't.
Before and after
Before
After